Let’s start this post with a little experiment. Humour me. Take a walk to your bathroom, vanity or for some women, even your purse. How many personal care and cosmetic products do you have? I’m talking about shampoo, lotions, skin care, hair spray, serums and makeup. Probably a lot. Do you know what’s in those products?
Now don’t feel bad if you don’t and don’t feel bad if you never even looked at a label before. I know that in the past, when I purchased something, I made my purchasing decisions based on endorsements from friends, claims on the packaging and (gasp!) even the mere look of the product. When I was looking for a good shampoo, for example, I would read the claims on the back of the bottle and stop there (okay, maybe I looked at the price tag too), but my eyes never veered down into the ingredients section.